Be found and chosen · Marketing & Brand
For founders and CEOs whose buyers now get their shortlist from Google's AI Overviews, AI Mode or an AI assistant, and who want their company in that answer without paying for tricks.
Be a source AI search can find and cite when buyers research your category, with no gimmicks
Your key pages are cleared of every technical blocker that keeps pages out of Google's AI Overviews and AI Mode, which are rooted in the same ranking and quality systems as Google Search, and they carry expertise worth citing. Your budget goes only to the expert content and technical fixes that move visibility, and you judge the result in your own Search Console data, not in a vendor's score.
Straight answers on what works, and what to stop paying for.
The problem we solve
Buyers ask AI which firm to call and another name comes back. Meanwhile your inbox fills with offers for llms.txt files, AI rewrites and "AI visibility scores", and you have no way to tell which of them would make any difference.
What you get
- Every page you want found clears the technical bar Google sets for AI Overviews and AI Mode, with nothing on your side keeping it out of the index or the answer.
- Content that gives an AI answer a reason to cite you: first-hand expertise on the questions your buyers ask, which a competitor cannot copy from the same sources.
- Spend that goes only to work that moves visibility, with every gimmick you are being pitched named and ruled out in writing.
- Visibility you can verify in your own Search Console data and analytics, including the visits and enquiries AI answers send you, instead of a third-party score.
What's included
What AEO / GEO includes
AI search eligibility audit
A page-by-page check against what Google requires for its AI features: indexed, eligible for a snippet, publicly accessible, crawlable, and rendering its content properly when JavaScript is involved. Robots rules and CDN or firewall settings that silently block AI assistants' crawlers are checked too. You get a ranked list of blockers, each with its fix.
Technical foundation fixes
Our engineering team fixes what the audit finds: crawl paths, page speed, mobile responsiveness, canonical URLs, rendering, and structured data where it earns rich results. Clean, semantic HTML also helps AI agents, which Google notes may read the rendered page, the DOM and the accessibility tree.
Buyer question map
The questions buyers put to Google and AI assistants at each stage of a purchase, checked against the answers they get today and the sources those answers lean on. It shows where your expertise fills a real gap and where another generic article would add nothing.
Expert, non-commodity content
Pages built from what only your company knows: your data, your process, the trade-offs your experts explain to customers every week, with original images and video where they show more than text can. Written for people in your experts' words. No rewriting for AI, no chopping pages into fragments.
Consistent facts about your company
Your name, offer, locations and areas of expertise stated the same way across your site, Google Business Profile and the listings your industry relies on, so anyone or any system reading about you gets one coherent story. Mentions are earned with work worth referencing, never bought or planted.
Search Console and AI referral reporting
Plain-language read-outs from your own Search Console data, including Google's reporting on generative AI features, plus visits and conversions from AI assistants tracked by our analytics and data science team wherever the referral is passed. Each read-out says what moved, why, and what comes next.
How it works
How we work with you
Diagnose
Audit eligibility and technical health, then map the questions your buyers ask and who gets cited for them today.
Prioritize
Rank fixes and content by their link to revenue-relevant questions and the effort involved. Gimmicks are listed and ruled out, so you know exactly what you are not paying for.
Deploy
Engineering fixes the foundation while a strategist works with your subject experts to publish content only your company can write.
Measure
Track indexing, Search Console performance including generative AI reporting, and AI-referred visits and enquiries in analytics, read out in plain language.
Scale
Put more into the topics and formats that earn visibility and enquiries, extend into adjacent buyer questions, and keep technical health from slipping as the site grows.
Who it's for
Built around the people we work with
Questions
AEO / GEO: what buyers ask
Do we need an llms.txt file or AI-specific pages to appear in Google's AI Overviews?
No. Google says llms.txt files and AI-specific text or markdown versions are not needed for Google Search, where they neither help nor hurt. It also says there is no need to break content into small chunks, write specially for AI, or add special schema markup for AI. What it does require is a page that is indexed and eligible for a snippet, with content worth showing. That is where your budget goes.
Can you guarantee we will be cited in AI answers?
No, and be wary of anyone who does. Google states that inclusion in its AI features is never guaranteed, and it warns against third-party tools that claim to use internal Google metrics. What can be done is to remove every technical reason you would be excluded, publish content that deserves to be cited, and measure the effect in Search Console.
Is AEO/GEO different from SEO, or the same thing with a new name?
Mostly the same foundation. Google's AI Overviews and AI Mode rely on its existing ranking and quality systems, retrieving pages and running related searches (query fan-out) to build an answer, so SEO fundamentals still apply. The difference is emphasis: Google's guidance points to unique, non-commodity, expert content, so that is where most of the effort goes, and the same work strengthens your regular search results.
What about ChatGPT, Perplexity and other AI assistants?
Their internals are not public, so nobody can honestly promise a method for each one. They generally draw on web search indexes and on pages their crawlers can access, so the same foundation applies: accessible, well-built pages and expert content worth citing. On top of that, your robots rules and firewall settings are checked so they are not blocking those crawlers by accident, and the answers they give to your buyers' key questions are spot-checked.
More ways to be found and chosen
SEO
Rank for the searches your buyers already make, so organic demand compounds and paid ads become a choice, not a dependency.
Branding
A brand that earns trust at first glance and supports premium pricing and hiring, from positioning to every touchpoint.
Content creation
Content built from your buyers' real questions, produced in-house and judged by the leads and sales it creates, not views.
Be a source AI search can find and cite when buyers research your category, with no gimmicks
Your key pages are cleared of every technical blocker that keeps pages out of Google's AI Overviews and AI Mode, which are rooted in the same ranking and quality systems as Google Search, and they carry expertise worth citing. Your budget goes only to the expert content and technical fixes that move visibility, and you judge the result in your own Search Console data, not in a vendor's score.
Straight answers on what works, and what to stop paying for.