Insights
For CEOs, technical founders and investors who would rather make growth decisions on evidence than on opinion.
Practical thinking you can use in your next planning meeting.
For CEOs
Plain-English playbooks for directors and CEOs who want the next stage of growth — and want to know their spend is working.
Is your marketing working? Seven questions a CEO can ask without being a marketer
Seven plain questions to put to your marketing team, what a good answer sounds like for each, and the red flags that tell you the spend isn't tied to real sales.
12 Oct 2026 · 6 min read
What a forward-deployed growth executive does — and when it beats hiring a CMO
A clear test for when an embedded senior growth operator gets you to decisions and results faster, and with less risk, than a CMO hire — and when the full-time hire is the better call.
12 Oct 2026 · 6 min read
Where your next stage of growth will come from, and how to size it before you spend
A plain-English method to find the four places growth usually hides in your business and size each one with numbers you already have, so you fund the right lever first.
12 Oct 2026 · 5 min read
Your first AI project should pay for itself: four tests for choosing it
A four-test filter for picking an AI project whose payback you can measure, and a pilot plan that ends in a clear decision to scale it or stop it.
12 Oct 2026 · 6 min read
For technical founders
For founders who built the product: go-to-market, positioning and tracking at the level of detail you expect.
Conversion tracking for engineers: an event model you won't have to rebuild
A conversion tracking architecture you build once and extend by mapping: revenue-first events emitted by the server, deduplicated by an ID from the business record, and checked like production code.
12 Oct 2026 · 6 min read
Positioning a technical product: from feature list to the reason someone pays
A five-step positioning method, with the exact questions to ask at each step, that turns what your product does into the reason a specific buyer pays, ending in a homepage headline you can ship.
12 Oct 2026 · 6 min read
You don't need a business co-founder to grow. You need a growth function.
A test that tells you whether your gap is a co-founder or a growth function, the equity math in plain terms, and the order to build that function without giving up ownership.
12 Oct 2026 · 6 min read
For investors
Observations from inside portfolio go-to-market work.
Six questions that separate a growth plan from a deck
Six questions, with the follow-ups and the shape of a good answer to each, that show whether a growth plan can be executed, measured and stopped if it fails.
12 Oct 2026 · 6 min read
Why go-to-market stalls after the round — and the signals that show it early
Four recurring patterns that stall go-to-market after a round, and the specific questions and leading indicators that surface each one before it reaches the revenue line.
12 Oct 2026 · 5 min read
AI search & growth
What actually moves visibility in AI search, and where AI pays back first.
Events
Playbooks from our events arm for selling out.
How to sell out your event in Sri Lanka: a playbook from tease to final call
A phase-by-phase playbook for filling the room: when to launch, where to spend, what to track, and how to spot a shortfall while there is still time to fix it.
12 May 2026 · 6 min read
Meta vs Google ads for events: where to spend first, and when to shift
A clear way to decide which platform gets your first ad budget, how to shift spend as the on-sale heats up, and how to tell which channel is actually selling tickets.
3 Apr 2026 · 5 min read
BNPL and Sri Lankan event tickets: where installments sell seats, and what they cost
A clear test for which tickets to put Koko and Mintpay installments in front of, the commercial questions to settle before the on-sale, and a way to measure whether BNPL actually sold more premium seats.
18 Feb 2026 · 6 min read